When the team behind Tamarack Taproom approached us with restaurant concept focused on beer, burgers and bourbon, all in comfortable, laid-back setting, we knew we wanted to be a part of the project. We set to work creating a brand identity system that is modern and memorable, and unique custom website design. The logo uses a modern eroded style font to match the fun concept and atmosphere of the restaurant. The hops icon further reinforces the focus on craft beer. The dark burgundy, beige, white and dark brown color scheme appeals to a wide audience.
We extended the brand identity work into the custom website design, where we used a parallax style layout. The moving sections give the website and inviting and engaging feel. The content is easy to find. All of the main information including the menus, events calendar, specials, location info is all prominently displayed. The website design uses large beautiful photos of the space and the food to further entice the customers to stop in for a visit. Intuitive navigation and prominently-featured menus make the user experience an easy one. The result: a brand identity and website that stand out from the competition.
Tamarack Taproom continues to receive great reviews and a positive response from its neighbors. We’re glad to have been a part of turning their dream into reality. Check out our custom website design: tamaracktaproom.com and stop in for a beer and burger.