Companies change their names for many reasons. Sometimes they are seemingly simple changes made to reflect an evolving business, like Apple Computers changing to Apple. Some changes are made to separate companies from bad press, like Blackwater tried to do by changing their name to Xe Services after human rights accusations. They have since changed their name again to Acedemi.
We changed our brand identity to DreamBig Creative to more accurately represent what we do. We created a name we feel expresses the feelings and culture our team has created after working together for so many years. We’re excited about our new launch and hope you are too.
Some fun facts about company name changes: did you know Google used to be called BackRub, or that eBay was previously named AuctionWeb? Check out some current popular companies and what their names used to be at http://www.cnbc.com/2015/05/26/19-famous-companies-that-originally-had-different-names.html.
And to see some examples of re-branding gone wrong, click on http://www.cnbc.com/2015/05/26/19-famous-companies-that-originally-had-different-names.html