Are you wondering why your website isn’t gaining much traffic? If your website isn’t actively engaging customers or targeting the right demographic, it might be time for a redesign. Is your website outdated? Whether it is right or wrong, many people make snap judgments based on appearance. When people find your site, make sure it’s an appealing discovery. A website redesign can boost internet traffic and SEO results, putting your business on the top of internet search engines and making your business easier to find. We put together a list of website redesign tips to help get you started.
Here are 5 reasons your website needs a redesign:
1) Your website is missing a clear call to action. Is your business dependent on customers walking through your doors? Online sales? Phone calls? Emails? Whatever it is, your website should direct people toward the desired action. Look through the analytics generated by your web builder to help determine the weak points in your current website. Study what’s landing people on your page, and what’s making them jump. The analytic results expose the online community in raw numbers, and those numbers should be key influencers in your website redesign.
2) Your website is outdated. Has a year gone by without any updates? Does it look dated? Is the content still relevant and accurate? You need to thoroughly go through each page and determine if it still conveys your message properly. Having friends and colleagues go through it is a good idea, as fresh eyes will often spot the blemishes you gloss over.
3) Your website isn’t responsive. Does your website look great and function well on any device? We’re sure you’ve heard it a thousand times before, but we’re going to repeat it again; if your site isn’t responsive, it isn’t being viewed. Most people won’t take the time to load and zoom in to read and scroll through small font. Sites that aren’t responsive handle poorly, load slowly, and look awful on most screens. Creating a responsive style site should be a top reason for a website redesign.
4) Your website isn’t producing calls or leads. Why are people looking at your site? Why are they compelled to your services or products? Understanding why your customers are interested in your business should help determine what to tweak and change in your current website. Who is your target audience? Make sure your website design targets the people in the right demographic while staying true to your brand identity.
5) Your website isn’t on par with your competitors. Who are your competitors? What do their websites look like? Go through each of their pages as thoroughly as your own and figure out what you like about them and what you don’t. Do they have a more modern and unique design? Do they offer more features? What do their contact forms look like?
6) Your website looks different from the rest of your branding and marketing materials. Your brand should be easily recognized, and your website is another extension of your overall marketing efforts. Keep the design on point with the rest of your branding strategy (use the same fonts, color schemes, etc.). When people receive a direct mailer form or see your ad, it should have the same style as your website. All of your marketing materials need to have a consistent voice and style to be effective.
Hopefully these website redesign tips will help with your website redesign strategy, but if you still have questions, please ask them in the comments below.
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