SEO is just as relevant today as it was in 2020. In fact, with Coronavirus causing a massive transition to online business, SEO has arguably become even more important than previously. We want you to succeed in this new digital environment by leveraging these 10 best SEO practices geared for 2021.  

1. AI and SEO

“Artificial intelligence (AI) is changing how people interact with online content. Google’s AI algorithm is especially worth noting. Unveiled a few years back, the algorithm — called RankBrain — plays an important role in Google’s ranking factors for search engine results pages (SERPs) results.” Be sure to consider implementing AI as part of your SEO and digital marketing strategy to stay ahead of the curve.” (source: semrush)

2. SEO Voice Search

“To optimize for voice search, consider your keywords. Identify longer phrases that people use in everyday conversation. Voice searches tend to do better with longer, more natural-sounding phrasing. When people type, they tend to abbreviate. For example, a person might voice search, “What are the new SEO trends for 2021?” but type the words, “new SEO trends 2021.”” (source: semrush)

3. SEO and Mobile

“Make sure your page is user-friendly, you have to ensure that Google can crawl your URLs, so make sure you don’t have a “disallow directive” in place. Also, beware that Googlebot won’t load content requiring user interactions, like clicking or swiping. You have to make sure Google can see this so-called lazy-loaded content. Finally, ensure you use the same meta robots tags on the desktop and mobile sites.” (source: semrush)

4. Long-form Content

“According to our State of Content Marketing Report, long reads of 3,000-plus words get three times more traffic and four times more shares. They also achieve 3.5 times more backlinks than articles of the average length of 901 to 1,200 words. Start focusing on long-form content to achieve higher search rankings. That said, your content must maintain quality. The aim is to provide users with shareable information that keeps them engaged. (source: semrush)”

5. Snippets

Featured snippets, which were rolled out in 2017, are a sort of shortcut to gaining prominence in Google — and they’re very brief. Sometimes, when you type something into Google, you may notice a box at the top of the SERPs, above the actual results. That’s a snippet.” (source: semrush)

6. Video and SEO

“Make sure to optimize your video channel name and description. The description shouldn’t just be crammed with keywords but provide a user-friendly overview of what your channel is about. Beyond this, keywords are crucial. For example, if you’re optimizing for YouTube, you can get inspired by the platform’s auto-complete feature. Start typing in your video’s topic and see what pops up in the search field, which is essentially a list of suggested keywords, telling you precisely what people on YouTube are searching for.” (source: semrush)

7. Data Science and SEO

“There are many SEO industry analysis tools out there. The SEMrush SEO Toolkit gives you the technology you need to tackle everything, from rank tracking to competitive research, on-page SEO, technical SEO, link building, and more. Staying on top of these details lets you see where you are succeeding and, just as importantly, failing. This method lets you address problems and continuously improve your web presence.” (source: semrush)

8. Effective Navigation

“Your site needs to be easy to navigate for two reasons. First, it makes the user experience that much better. The second reason effective navigation is important is that it makes it easier for the search engines to index all the pages on your website. Search crawlers have millions of pages to evaluate so they’ll only take a cursory scan of your page.” (source: concrete internet marketing)

9. Meta Tags

“The meta description tag is important for two reasons. First, it helps the search engines figure out what your page is about. The second reason this tag is so important is that it’s what Google and other search engines use as the description in the search results. Like the title tag, the description needs to grab the reader’s attention and make them want to click through to read more.” (source: concrete internet marketing)

10. Image Optimization

“Image optimization is another one of the fundamentals of SEO. Your images should be optimized to load quickly and include accessibility features for visitors who can’t see the images for one reason or another.” (source: concrete internet marketing)

Learn more about how we can help you create a bulletproof SEO strategy as part of your digital marketing campaign here.