Minnehaha Lake Wine & Spirits came to us in need of a rebrand and custom website redesign. They didn’t have a “real” logo just their store sign and their website had been created in Wix and the design was outdated and hard to update. They wanted to create a bold, modern brand, that would stand out from their competition. Their store had been in business since 1939 and it was important for them to keep the historical aspect in their design.The owners grandfather immigrated to Minnesota after surviving the concentration camps in WWII, and purchased the liquor store. It was vital that the history remain part of the brand. Their store signs were iconic and they wanted to make sure the new logo would still be recognizable as part of their historic brand. Read More
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