You make think that a website is all the online presence that your company needs; however, creating a landing page for your business is an excellent and even necessary addition. A landing page differs from your main website because it’s more targeted, enabling you to promote specific services, offer downloads, and more. Because landing pages revolve around specificity, they can become excellent advertising beacons for any company. For example, you can link your page to a Google AdWords campaign, which targets keywords that are specific to your landing page. If you’re smart about formatting and SEO savvy, your landing page can attract a mass of web traffic, which can translate to serious business for you. So just how do you go about creating the perfect landing page? Let’s dive right in!