Hot Comics and Collectibles, celebrating their 30th anniversary this year, asked us to rebrand their website, logo, and corporate identity. They felt their previous branding made them look stuck in the ’90’s, and their website was old and not mobile-friendly. They wanted an up-to-date look, capable of e-commerce and easy customer engagement. Read More
A company’s move to undergo a logo redesign and brand identity refresh carries heavier motive than simply transforming a faded icon on a website into a more elegant and modern design. Sure, the way your logo appears is important; however, what prompts a company to reconsider its current image is a multifaceted matter, one that will be discussed in this article.
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These Minnesota companies are leading the way in bold branding and forward thinking. Is it time for your company’s brand refresh? Read More
We were thrilled when G-Will Liquors asked us to rebrand their identity and create a new responsive web design. As liquor enthusiasts, this project was right up our alley.
G-Will Liquors has 7 Twin Cities locations and has been around for nearly 40 years. To play up their history, we incorporated a retro beer barrel into their logo. We gave it an updated look while paying homage to their history by using a clean, modern San Serif font for the name, combined with a classic Serif font for the “Est. 1978”. We kept their established color scheme to maintain familiarity and to stay true to their origins. Read More
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