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Viral Marketing: Solid Brand Strategy?

By | Brand Identiy, Brand Strategy, Marketing, Web Design | No Comments

Everyone wants to create the next viral video, infographic, or marketing campaign, and why wouldn’t they? A seemingly simple video or idea that cost little money to make, yet still explodes in popularity from YouTube, FaceBook, or any other social media, is a brand strategist’s dream come true.

But dreams are sometimes nightmares, and rarely are nightmares fun. So what’s the best way to use viral marketing to get more traffic to your website? Before consciously implementing a marketing idea you think will go viral into your brand strategy, carefully weigh the pros and cons. Read More