A company’s move to undergo a logo redesign and brand identity refresh carries heavier motive than simply transforming a faded icon on a website into a more elegant and modern design. Sure, the way your logo appears is important; however, what prompts a company to reconsider its current image is a multifaceted matter, one that will be discussed in this article.
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With 2017 all wrapped up, and the new year off to a start, it’s that time of year again when you should consider drafting your corporate annual report design. Though it’s easy to throw together a jumble of text and statistics and call it a day, chances are, this method of fact representation will do more harm than help for your business. This post is designed to equip you with all the right tools you need in order to make an effective annual report design. Read More
We know that as a small business there can be tight budgets, small teams, and definitely not a lot of wiggle room. It doesn’t matter what kind of business you own, you will definitely need a professional and well functioning website, a unique logo and identity, and compelling marketing collateral to succeed or even survive.
Most people have heard of the phrase “a picture is worth a thousand words.” We don’t want to sound like a broken record, but it certainly rings true when it comes to bringing data to life. In 2013, Google recorded more than 67,000 searches per month for the terms ‘infographic’ or ‘infographics,’ and this number has only grown over the years. It has even been proven that content with relevant images gets 94% more views than content without relevant images. (HubSpot) Read More
(Editors note, this blog is about marketing, not politics or any politician or political party)
Someone told me that Donald Trump knows how to market himself. He is hated and reviled by many, says sexist, offensive and potentially dangerous things, and has sued people for ridiculous claims.
Yet, he is successfully winning votes and arguably creating one of the most interesting campaigns most of us have ever seen, so no matter how you feel about him or his approach, he must be doing something right.
That doesn’t mean you should follow suit when marketing your business. Read More
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