Our Website Design Questionnaire

website design

Creating a new website design, or redesigning an existing website takes a lot of work and planning.  This is the questionnaire we provide our clients, before we begin a project. Most clients find it very helpful in identifying their goals. Here is a list of questions to help you get started.

Background Information

What is the name of your business? Is there a story or reason for the name?

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What products/services are you offering your customers?

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Please provide a brief background of your company, when and why was it started.

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Describe your company now and where you see it in the future – visions / goals / ambitions

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Who is your target audience? (age, gender, location, education, interests, lifestyle, values etc.)

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Who are your competitors? What distinguishes you from them?

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The Project

What are your main business objectives for the website design? Please rank in order of priority.

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What is your measure for success – and what are you hoping to achieve?

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What values should your brand communicate?

Feminine/ Masculine

Young/ Mature

Luxury/ Economical

Modern/ Classic

Playful/ Serious

Loud/ Quiet

Simple/ Complex

Subtle/ Obvious

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To the best of your ability, describe what you think is a typical visitor to your site?  What age are they, what websites do they visit, and what do they do for a living?

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What actions will the typical user perform when they visit your site?

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How do you want visitors to your website to perceive you?

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What is the most important call of action for your website? List call of action in order of preference: (example: call, fill out inquiry form, email list sign up, ect)

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Approximately how many pages will the website have and how many sections will there be?

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Please rank, in order, the most important sections / pages on the website.

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Do you have a specific deadline in mind for the project? If so, what is dictating this?

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Does the website need to integrate with any third-party system? (E.g. internal CRM, stock control system, booking system, etc.)

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Are there any other advanced features that the website needs to provide? Please provide examples wherever possible. (E.g. gallery, online survey, media streaming, social media integration, etc.)

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Online Marketing

Do you have a marketing plan in place to support your website / online activity?

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If you were using a search engine, what words or phrases would you use to find your website?

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You can learn more about our website design services here.

Or view or portfolio here