LinkedIn or Facebook? Which platform is better for custom website marketing? Sometimes, the answer isn’t always clear. Because each platform is different, we’ll weigh the pros and cons of each to determine what’s best for you. Let’s get to it!
LinkedIn vs. Facebook For Custom Website Marketing
LinkedIn and Facebook each have their costs and benefits for website marketing. If you do it too often on Facebook, it may come off as spammy. However, if you market your business website on LinkedIn, it comes across as more authentic. Remember to keep a balance between how frequently you post, regardless of which platform.
Keep in mind also that Facebook is less about business, and more about personal posts. LinkedIn, however, is the opposite. Therefore, cater your custom website marketing based on these rules for each platform. Another good tip is that if your post seems to self promotional in a personal way, consider posting on Facebook first. Or, if it seems to be more business oriented, consider posting on LinkedIn first.
Lastly, it’s important to keep the stats in mind. “As of 2019, Facebook has roughly 2.38 billion active users worldwide. On the flip side, LinkedIn has about 260 million active users. But what’s more interesting isn’t how many users each social platform claims, but how much time the users are spending on the platform. For Facebook, it’s about 35 minutes per day, while LinkedIn users spend a mere 17 minutes per month using the product.” So, make sure you go into your custom website marketing strategy with this information at hand.
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