Every business has a logo. But what makes a good custom logo? What makes a logo that truly stands out from the crowd? In a saturated market, you want to make sure that your branding is iconic, and that your logo is instantly recognizable. That’s why we’re going to let you in on some key tips for an excellent custom logo design.
1. Keep it simple
One of the first things to keep in mind when crafting a custom logo is not to overdo it. Logos that are too intricate can be difficult to incorporate into your brand, and their true meaning can potentially be lost in translation when being analyzed by customers. Therefore, you want to make sure that you embrace a clean and simple design, so that it is easily recognizable by your customers. Unless your branding necessities an intricate logo, go for something that is easier to create.
2. Reflect your brand
Your logo is a centerpiece of your brand. Therefore, you need to make sure that your logo reflects your brand identity. If there is a mismatch between your logo and your brand, this can cause detrimental confusion amongst customers and investors, and can actually hurt revenues.
3. Be original
It may sound cliché, but it’s important to create a unique design if you want to stand out and be your own brand. Cookie cutter is never a good approach for any business in any industry. Don’t be afraid to try something new. You never know where your success may take you due to being unique.
4. Leverage colors
Another key tip is making sure you are diligent about your color scheme. Colors are not to be taken for granted. If you have too many, your logo will look like a mess. If you have too few, it may look dreary and monochromatic. It’s important to not only strike the right balance between colors, but to also use colors that reflect your brand.
5. Symmetry is key
Lastly, symmetry of design is a very important part of logos. As visual creatures, humans are always on the lookout for symmetry, as this is how our brains work. Symmetric designs are by definition visually pleasing, so you want to make sure you take advantage of this simple fact, and employ it in your design.
That’s it for today’s blog! Learn more about how we can help you create the perfect custom logo design here, and get in touch with us for a free consult!