Whitespace is a key part of what makes the feel and flow of a website. Great web design entails a careful balance of white space with content. In other words, nailing that ratio is super important. This isn’t only important for visual reasons, but also for engagement. In today’s post, we’ll let you know how to use whitespace in web design like a pro.

Whitespace is a stylistic element when it comes to web design. It’s the amount of room you have between sections, which gives websites their aesthetic touch and feel. It is proven that customers tend to stay away from over-cluttered sites. These kinds of sites, which are filled to the brim with content, have a very low whitespace score. In other words, they are not visually pleasing nor easy to navigate. Without these two key components, it is difficult to have a functioning website that attracts customers.

Whitespace is also important for customer engagement. It helps navigate users to certain pages and sub-sections, and help them find what they are looking for in a much more easier way. This means that whitespace is effectively your best friend for guiding customer purchases. And the best part about it is that it’s completely 100% free to implement.

Lastly, “Whitespace not only creates harmony, balance, and helps to brand a design, it can also be used to lead a reader from one element to another. It is the space that balances things out and reminds us that designs are beautiful. We don’t need to create a layout overcrowded with text and images to deliver a clear message.”

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