TikTok is one of the most popular social media apps. One reason why TikTok stands out is because it is easy to grow organically. Many advertises are starting to see the platform’s benefits. But how can you connect TikTok to your custom website, and drive traffic? We’re going to get into just that in today’s blog.
TikTok For Driving Custom Website Traffic
First thing’s first, TikTok is affordable for brand campaigns. According to WordStream, “Many brands, especially small businesses, don’t think it’s worth the time and money to be advertising on TikTok, thinking it’s too difficult to set up campaigns, create authentic and engaging video content, and keep track of yet another platform’s data. In reality, it isn’t that hard to set up a TikTok campaign, and there are many other resources to help you get started.” This means that you can drive even more traffic to your custom website through TikTok for less of a cost. Traditionally, Facebook and Instagram have always been drivers for web traffic. But with TikTok, the scene is now different.
Another thing to keep in mind is reaching out to younger and diverse audiences. Many brands want exposure to Gen Z and Millennials. But it can be hard to do so on Facebook or Instagram. As per WordStream, “It is no secret that most of the content creators on TikTok are GenZ, but a common misconception about TikTok is that every user is between the ages of 16 and 24. While 41% of users do fall into this age range, this means that 59% of the platform is made up of users from the Millenial, GenX, and even Baby Boomer generations.”
Clearly, TikTok is a great way to drive website traffic. Learn more about our web design services at this link.