Every single business has a custom logo design. But how can you drive awareness to your logo? How can you make sure that all of your socials are consistently promoting your brand? Driving custom logo awareness is important across socials. If you forget to include one platform, it can hurt your brand identity and potentially SEO score. Moreover, we want you to be successful in driving logo awareness across socials. That’s why we are dedicating this blog to exactly that.
How To Drive Custom Logo Awareness Across Socials
You can only attract awareness to your logo if you have a plan. And more than a plan, you want to track your progress. Platforms like Facebook and Instagram provide engagement statistics on likes and shares from your page. This is helpful as you can monitor how people are responding to your image online, and how impressionable it is. You also want to make sure that you monitor what your competition is doing. Sometimes, it is worthwhile to research competitors and copy their success. Other times, it is better to think outside of the box so that you can gain an advantage.
Another important tip for promoting your logo across socials is to research trends and get creative. Riding trend ties on social media is always smart. Trending posts have higher engagement than others. This means that the search engine is more likely to pick up your logo if you “ride a trend.” It’s simple, easy, and cost effective, as trends are basically templates for social media content. But also remember that being creative in your promotion also helps.
If you have a vibrant logo, then create vibrant content to go along with it. If your logo is more monotone, poke fun at it and maybe use humor for promotion. Moreover, based on your platform of choice, you might have to slightly alter your strategy. At the end of the day, you will need to conduct different tests to determine which social strategy works best.
Learn more about how we can promote your brand and logo through social media here.