What do websites have in common with Instagram? They are both highly visual. Instagram relies on graphics. Websites do as well. What if there was a way to custom design your website so that it works with your Instagram branding? In fact, there is a way! That’s what this blog is all about.
First of all, why does the connection between Instagram and custom web design matter? Instagram is one of the most popular social media platforms. According to Statista, With over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, India, and Brazil, which have over 140 million, 120 and 95 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.
Moreover, Instagram is the perfect place to show off your visual branding, and link it back to your website. Customers want to see a connection between your Insta page, and your web page. Consistency is key to boosting traffic and increasing sales. This is why it is important to design your website in a way that works hand in hand with your Instagram page.
Another reason why Instagram is so great for branding is because it revolves around stories. As per iconosquare, “Sharing visual content is the best way to let your audience know what you’re about and build a relationship with potential future customers and ambassadors. A customer rather than product-centric approach has long been the standard approach in marketing.” You want to make sure that your custom web design is in line with your instagram storytelling, and this is the true way to unlock your brand power.
Lear more about our custom web design services and how we can help you grow on Instagram at this link.