We were thrilled when G-Will Liquors asked us to rebrand their identity and create a new responsive web design. As liquor enthusiasts, this project was right up our alley.
G-Will Liquors has 7 Twin Cities locations and has been around for nearly 40 years. To play up their history, we incorporated a retro beer barrel into their logo. We gave it an updated look while paying homage to their history by using a clean, modern San Serif font for the name, combined with a classic Serif font for the “Est. 1978”. We kept their established color scheme to maintain familiarity and to stay true to their origins. Read More