Having an elegant, easy to follow web design is important. Ecommerce web design is especially important for attracting customers––that last thing you want is confusion in the buying process. Today, you’ll learn about 5 ways to make your web design standout, and we hope to inspire you to
1. Remember your fonts
Fonts are important when it comes to professional website design. You don’t just want to be utilizing generic fonts, unless they are specific for your brand identity. Instead, make sure that your font reflects your brand, and make sure there is a careful balance between how many fonts you use. Otherwise, you might confuse your customers!
2. Storytelling is big
Make your web design look like your trying to tell a story about your small business. It needs to be personal, and not look like an old HTML page. You need to structure your tone to reflect your mission, and make sure that you are using the right vocabulary.
3. Use real images, not stock images
Avoid using stock images when creating your professional website. Stock images are seen as fake content and can make you seem disingenuous and “cookie cutter,” which is the last thing you want to do when building an authentic brand.
4. Interactive features
According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is why it’s important for your web design to have interactive features to maintain engagement with your customers. Interactive features mean animations, slideshows, clickable infographics, and more.
Whitespace is a very important part of web design for good reason. If you use whitespace correctly, it can transform your design and provide many advantages to your website. Remember to have spacing between sections and images on your website.
Fonts, storytelling, using real images, interactive features, and whitespace are 5 elements that you should use in order to make your web design standout. Learn more about DreamBig’s affordable and professional web design services. Check out our website design examples here