How can you make your brand identity standout when there are so many competitors? And what if you’re a brand new business trying to gain popularity? It can be overwhelming to figure out the right way to make your brand identity standout, and it’s so much more than just having an excellent custom logo design. So, in today’s blog, we’ll give you 5 tips on how you can make your brand identity standout!
1. Keep Brand Voice In Mind
In order to make your brand standout, you need to show your customers who you are! In other words, be yourself! This helps your brand build authenticity and meaningful connection with your audience. By doing this, you can gain a leg up over your competitors who aren’t defining a voice for their brand.
2. Themes Are Important
We will dive more into consistency later, but remember that having a consistent theme is important for making your brand standout. You don’t want to make it look like you have a ton of different brand voices. That would be confusing. It’s like saying you will have a professional logo designer create you 10 different custom logo designs, each of which you’ll use for your brand. It doesn’t make sense. Have an overlying theme to help you channel your brand identity and voice, and this will make your brand stand out.
3. Consistency Is Key
You don’t wan’t to be posting random, unrelated content when it comes to your brand identity. You also don’t want to post twice one week and 7 times next week. You need to be consistent in your message, style, and brand feel to make your brand identity standout.
4. Create A Unique Brand Story
Nobody wants to read the same stuff over and over again. If your brand story sounds just like your competitors’, why would people buy from you? Making a unique brand story for your brand identity is important for standing out. Also, having a story behind why you chose your custom logo design is another powerful way to show this unique brand story.
5. Follow A Strategic Roadmap
Last but not least, it’s important for you to follow a strategy when you’re defining your brand voice and identity. When you have a strategy, you have a sense of direction and it helps speed things up and frees up time for more creative work. This is important for brainstorming cool ideas to making your brand identity standout.
Learn more about how DreamBig Creative can help you with your branding by visiting this link https://dreambigcreative.net/client-portfolio/brand-identity/