Instagram can be a powerful tool for driving website engagement. Captions are key to attracting customers and getting them to your site to complete purchases. Check out these 5 ways that you can use instagram caption to boost website engagement.

1. Location tags

When it comes to the location of the photos, do tell your followers where the photo was taken. But here’s the catch: you don’t need to put that in your caption. Instead, tag the location of the photo. Another reason why you should tag the location is because it will appear with all the other photos and videos tagged at that location. The posts with the most likes and comments will show up as “Top Posts” on that location’s page.

2. Practice writing drafts

Make sure to practice writing captions before you start using them to drive website engagement. Concentrate on your captions as much as you focus on taking the photo and editing it. While Instagram allows you to edit your caption after it’s posted, by the time you realize there is a mistake, thousands of followers could have already seen it. You don’t want people to think you don’t care.

3. Drive comments

You want each post to have lots of engagement. One of the ways to do this is by getting people to comment on your pictures. End your caption with a question to invite comments from your followers. Another way to get comments is by encouraging your followers to tag their friends in photos.

4. Link in bio

To get people to make a purchase, you have to get them to your website first since purchases can’t be made directly from the Instagram platform. Create a unique URL with a tracking code to see the number of referrals from your Instagram page. Add that unique link to your Instagram bio. If people are interested in buying one of these items, they can click on a link in the bio that brings them directly to the item.

5. Giveaway

You can use contests as a way to promote your brand and website on Instagram. This strategy will definitely drive engagement if you can write a great caption.

Learn more about our web design services here, and get in touch with us today for a free consult!