When it comes to logo design features, sometimes it’s not obvious what works best. That’s why we’re going to let you in on 5 logo design features that you should leverage. Let’s get into it.
1. Font Logo Design Features
The first part of logo design features that you should leverage if you are looking for a typographic design is the font. Font matters a lot when it comes to communicating the essence of your business. Bolder fonts communicate a more serious tone, like a high-end fashion store or a fancy restaurant. More playful fonts can relay the message of a laxer environment like a café or products geared for cosmetics. Whatever your business is, be sure to keep the font in mind.
Logos with too many colors can look all over the place, but logos with too little colors can look bland and unexciting. When choosing your logo design features, remember that there is a delicate balance between too much and just right when it comes to colors.
3. Simplicity Logo Design Features
When in doubt, choosing a simple logo design is always better than choosing a way more complex design that is hard to follow. Even if you understand the message behind your complex design, your customers might not, and that could cause potential confusion. In this case, we can take some advice from Michael Scott of The Office: K.I.S.S, or keep it simple, stupid.
If you’re a brand that entails multiple products, you’re going to want to make sure that your logo design is scalable across your various offerings. Does your design work for all products? Ask this question, and then create your logo so that it scales with your strategic plan.
Last but not least, if you’re having trouble creating a snazzy logo, feel free to check out what’s trending and emulate some designs. You don’t have to start from scratch always. Checking out the latest logo design trends can help you tremendously.
Are you looking for logo design help? Check out more of our work and how we can help you today at this link https://www.dreambigcreative.net/client-portfolio/brand-identity/