A good healthcare web design is important for optimizing the patient customer experience. Here are 5 healthcare web design tips for a robust and resilient website.
1. Data Visualization
In the healthcare space, the concept is simple: show users complex information in easily digestible ways that they can quickly make sense of it without assistance. Leverage data visualization for your healthcare web design.
2. Implement Easy Navigation
“Any healthcare website should spend considerable time creating a simple and intuitive site taxonomy. Also known as the navigational structure, a website taxonomy is the way you organize your entire site so that it makes intuitive sense when users navigate from one page to another.”
3. Focus on Mobile-Friendly
“The importance of a healthcare website design that is mobile-responsive cannot be overstated. Getting a mobile responsive site is both affordable and, for many, expected in 2021. So do it and beat your competition with a healthcare website design that is impressive in its simplicity and elegance while conveying the answers to questions patients ask.”
4. Optimize your Long-form Content
“Engaging long-form content structured properly, however, can hook the reader and keep them for the long haul. Not only do they gain value and associate your healthcare brand with that value, but their attention improves SEO metrics like time-on-page and bounce-back rate.”
5. Focus on Testimonials
“The scrolling testimonial viewer allows the user to look at one testimonial at a time in manageable chunks, while other testimonials are easily available only a click away. Not only can visitors scroll through user testimonials, but they can also see pictures of the reviewers, making a personal connection with the happy customer’s smiling face.”
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