From brand identity to logo design, and mobile ordering, 2020 is the year that can help you make your food business standout online––if you approach digital the right way. In today’s blog, we’ll let you in on 5 digital marketing tips for your 2020 food business.
1. Mobile ordering is a must
If you haven’t already implemented mobile ordering, this is something that you should set up ASAP. Long gone are the days of brick and mortar. With ecommerce now the dominant business strategy, food businesses in 2020 have no choice but to migrate online. Not only that but setting up mobile ordering can make your brand identity look more digitally inclined, which can entice younger demographics to buy products from you.
2. Make your brand identity clear
With all of the confusion going on in COVID times, brands that don’t have a concrete identity will likely fail to make an impact on customers. Know your mission and vision, and project that in your brand. Customers want to know what your food business is all about, so this tip is a must.
3. Get more engaged in small food business Facebook groups
A free but powerful resource for your food business to gain more exposure digitally is to get more involved with Facebook groups operating in your niche. Since these groups would already be a part of your market base, it would be far easier for you to attract customers that you want, and in turn, provide products that are the right fit.
4. Make sure to set up a digital newsletter
Yes––people still do check their email, especially when its news about an exciting new food product or delicious bite just waiting to be consumed. Newsletters are a simple but effective way to keep your customers up to date with your latest developments. Customers appreciate being updated, and a happy customer is more likely to be a repeat customer!
5. Digital marketing guidelines
Make sure to create a strategy for your food businesses’ digital marketing tactics. Without a strategy, it’s easy to get lost, overwhelmed, and frustrated. Make sure that your strategy includes COVID procedures as well, or you may risk losing trusted customers or potential newcomers.
By following these 5 digital marketing tips, your food business can start experience benefits that can set you up for grand success. To learn more about our digital marketing capabilities, from website design to crafting your brand identity and customized logo, check out this link:
