Why do you need custom website presentation? If you want to stand out online, you need to be unique. And presentation is always key. In today’s blog, we will tell you 5 expert tips that will help you with your website presentation.
Custom website presentation tips
People usually know if they like your website within the first 5 seconds of visiting. There are a number of things that jump at the visitor right away. The color scheme, the graphics, the consistency of the theme, the layout, and more. All of these things feed into your website presentation. They are all essential features that contribute to your online presence, and define you. It is very simple for a customer to go to a competing website just because your presentation is off. In fact, customers prefer to buy from businesses with nicer looking sites than the opposite. This means that website presentation plays a key role in revenues and overall brand perception.
Another important thing to remember is to be unique. “Just because a stock website has the image, doesn’t mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that portray images of the real people that work at your company and the office itself. If real photographs aren’t an option, there are techniques you can use to help pick out the right type of stock photo. This will aid in bringing more realism to your brand and making sure the images match who you are and what your content is explaining.” People want to connect with your brand, and they can’t do that if you aren’t showing your true self.
Lastly, make sure to leverage whitespace. “If you know of some pages lacking white space, review the page and strip elements or content that aren’t necessary to the purpose of the page. Then, make sure this content is properly grouped so users are able to distinguish where they belong on the page. If you need some example of the website doing this well, check out these all-stars to help aid you on your improvements.”