Emojis are like a non-verbal call to action. They say a picture is worth a thousand words, and it’s absolutely true of emojis. Emojis are a great way to engage customers and to attract them to your custom website. Here are 5 tips on how you can better use emojis to convert more leads.

1. Link in bio emojis

How can you get more customers to click on that link in your bio? Emojis are a great way to lead them to clicking that button. Try using emojis that indicate an action, such as a mouse click, an arrow, a green checkmark, etc. Using these emojis in combination with your caption will serve as a powerful CTA.

2. Arrow emojis

Arrows are a great way to point people in the right direction when consuming social media content. If you want to get straight to the point of your CTA quickly and effectively, you can leverage this emoji to get the job done.

3. Food emojis

If you’re in the food business, then you should definitely be using food emojis. “A number of restaurant and food delivery services, however, have recently taken it upon themselves to go against the grain of using concrete, textual descriptors; in their place are emojis, pictographic images that have become increasingly popular in mobile communications to represent a phrase or an idea.”

4. Emoticons

Emoticons are an easy way to emotionally engage with your customers and audience, and lead them to your custom website. For example, the smiling face with squinting eyes emoji  often expresses genuine happiness and warm, positive feelings. Or, for example, the laughing with tears emoji is widely used to show something is funny or pleasing. Try experimenting with emoticons to connect authentically with your customers, and to convey a broad range of emotions efficiently and in a way that words sometimes cannot.

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